The Luxury Traveller Case Study

An independent travel agency specialising in luxury travel.

Deliverables:
Identity Design
Website Design Development

Strategy & Approach

Developing the strategy

After visiting Jennifer for a facilitation session, Richard from Mademore branding specialist and I faced the challenge of creating a brand identity that is visually upmarket and appeals directly to the required demographic; high earners. We had to delve deep into what is required for 'high standards' and attention to detail, a unique design that is clean, clear and that appeals to the demographic.

Defining the brand

Positioning of the company would be vital in an already over crowded market. A brand positioning strategy was created to help create brand association in customers’ minds, to make them perceive the brand a required way.  Utilising the 'X' compass within the logo, we created the voice of the brand.

User Experience

By using an iterative approach to the design and working closely with the Jennifer & Richard, we were able to create a simply stunning SPA (Single page application). The website has been built with user-friendliness in mind and responses beautifully across all browsers, desktops, tablets and mobiles. We also embedded amazing downloadable PDF's digitally created by Richard from Mademore which are simply stunning.

What The Luxury Traveller said

"Working with Forty3 Media to create my website has been a lovely experience from start to finish. Having little computer experience, I was in need of some help. Dan was really patient and he went through options and ideas clearly and it was easy for me to decide which direction I wanted my website to go in. The whole process was fantastic. He really took the time to get to know me and my business to create something so special. I was able to make tweaks along the way and nothing was too much trouble. I am extremely happy with the end result. My website is amazing"

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