We are nearly already storming towards the second half of 2019 and towards the end of year 2 for Forty3 Media, and there has never been a more exciting time to be a website designer in my opinion.
Over the last couple of years it has been very clear that designers have not been scared to push the limits of the unknown and we have experienced some ground breaking design techniques such as unique illustrations, captivating motion, more colour gradients and of course grid and column breaking layouts.
So what lays ahead in website design trends for 2019 and beyond? Remember it’s not just about design its about strategy and design without strategy is just decoration.
We love crafting beautiful, smart and inspired work that is focused on a business’ goals and their customers. We do this across multiple touch points to help organisations achieve their goals.
We work collaboratively through the design process, making careful decisions based on your target audience, consumer data, research and expertise. We take into consideration who your audience is, what they need to do on your site, and how they want to be able to accomplish it.
Taking all this into consideration we look at some of the top design trends for 2019:
Bright and vibrant colours
(examples: Sikkema, Whimsical & Lyft)
For a while, soft tones and monotone had taken over design. However, it seems like this trend is fading away.
This year, users are craving high contrast and vibrant colours.
Take a look at the latest collections in fashion design: bright neons, metallics and angular shapes have made a comeback.
Now more than ever, companies are using bold bright colours to better represent the company brand, Warmer tones such as purple, blue, golden yellow, and green can help evoke emotion.
Minimalistic asymmetrical layouts
(Examples: Hash, Vanderlanth & Muli)
Because of outside influence, we are often asked to add more than we’d like to a design, and our instincts tend to guide our layout into symmetrical grids.
In design though, less is often more and asymmetry can be powerful and eye-catching.
This is precisely why minimalistic asymmetrical layouts are among the most difficult design styles to execute.
Although challenging, the process of eliminating non-essential elements results in a cleaner, more focused design. A firm understanding of layering, proportion, and whitespace is key to this technique.
New ways of displaying website copy
(Examples: Quiver, Dinner for Five & Almanac)
Designers know that a wall of text won’t help visitor engagement.
For years, designers have been using whitespace, line spacing, and contrasting fonts to help users digest the message displayed on a website.
In 2019, designers are playing an even bigger role when it comes to communicating online by:
• Working with copywriters and marketers to reduce the amount of text
• Adding visuals to help support fewer words
• Using fonts, layout, style, formatting, and animations to help legibility
The biggest challenge is getting multiple stakeholders to agree on copy. The easiest way to get concise and powerful copy is by writing more and then reducing down to the essentials, instead of trying to come up with something perfect right away.
Authentic tones and textures
(Examples: VIQ, Miel d' Anicet & Openhouse)
Consumers want to stand behind authentic brands. Period.
In a recent study: “86 percent of consumers said authenticity is important when deciding what brands they like and support”.
Although this isn’t a new trend per se, its pervasiveness in web design is definitely increasing. Incorporating this trend into your designs might be easier than you think.
Here are a few tips:
• Use images of real lifestyle occurrences, natural textures, and colours that we find in our everyday lives;
• Use the flat lay technique to help visitors see things through your perspective;
• Take your own photographs - avoid generic stock images.
(Examples: GILK, Avocode & Clubhouse)
A powerful illustration can communicate volumes and is more versatile than a photograph. Often when teams debate the choice of an image, certain members might favour lifestyle shots while other favour product shots. Illustrations can be a happy medium.
Here are a few additional benefits of curated visuals:
• Unique and authentic
• Make abstract concepts easier to understand (like software)
• Help reduce the prominence of gender and race when illustrating people
• Avoid showcasing unrelated brands (cars, computers, buildings)
• Can quickly portray powerful emotions.
The more you know about your audience and the message you’re trying to convey, the easier it is for your team to curate the proper visual.
(Examples: Van Holtz Co, OROS & Tympanus)
Retro vibes have been slowly creeping back into the world of design.
Retro and outlined typography will be one of the most dominant web design trends of 2019. When well-executed, the outlines act as shapes, meaning the type plays a role in boosting your visual composition.
Often times, you will see the outlines interact with other elements of the page such as the background, images, or a simple hover effect.
Geometric and organic shapes
(Examples: theArtCenter, Paper Tiger & One Shared House)
Colourful shapes are being used on more and more of the top designed sites this year.
With continued improvements in web design technology, it’s become easier for designers to step outside the grid to express brand identity. Many designers are using circles, triangles, and rotated squares to draw users’ attention and communicate subtle messages about the brand.
At the end of the day design trends will come and go but remember what matters is that you stay true to the brand that you are designing for, if you are a business and choosing a designer to create your work always choose the designer who has your companies values at heart and are best aligned with you and your brand. For some of us its not always about the money, its about the journey, the relationships, the designs that will be effective and have an impact on the clients experience and ultimately your future.